SayPro applies behavioral targeting techniques to reach Erasmus+ Program applicants more effectively. By tracking how users interact with Erasmus+ web pages, social media posts, and email campaigns, SayPro segments audiences based on their interests and behaviors. For instance, individuals who spend time reading scholarship eligibility articles are grouped separately from those who only visit country-specific Erasmus+ pages. SayPro then customizes future messages to match these user preferences, increasing relevance and engagement.
Using cookies and tracking pixels, SayPro gathers insights such as time on site, pages viewed, and actions taken. These behavioral indicators help SayPro understand which users are closer to applying and which may need more nurturing. For example, SayPro might retarget users who downloaded an Erasmus+ brochure but didn’t complete the application. These users will receive targeted reminders, testimonials, or deadline alerts tailored to their behavior.
SayPro also leverages behavioral targeting in its email marketing strategies. Through automated workflows, SayPro ensures that Erasmus+ prospects receive content aligned with their interactions. A user who signs up for an Erasmus+ webinar will receive follow-up emails containing the webinar recording, bonus resources, and a step-by-step application guide. SayPro’s personalized follow-ups help build trust and reduce drop-off rates in the application funnel.
Overall, SayPro uses behavioral targeting not to overwhelm users, but to offer the most useful content at the right time. This respectful, data-informed approach helps SayPro maintain a high level of engagement while meeting applicants where they are in their Erasmus+ journey. As a result, Erasmus+ participation continues to grow across South Africa.