SayPro understands that credibility is essential when promoting international education programs like Erasmus+. That’s why SayPro incorporates video testimonials from past Erasmus+ participants into their digital campaigns. These authentic stories help new applicants trust the process, as they can see and hear real-life experiences from students just like them. SayPro ensures that each testimonial captures the emotional and educational journey, highlighting how the Erasmus+ program transformed lives. These stories don’t just describe what Erasmus+ offers—they show it, which has a stronger impact than text or graphics alone.
Through its South Africa partnership on the Erasmus+ project, SayPro collaborates with alumni to record high-quality testimonial videos. These videos are strategically edited to include relatable moments, such as navigating cultural differences or gaining confidence in a new environment. SayPro then publishes the content across platforms like YouTube, Instagram, and LinkedIn to reach both students and educators. By maintaining authenticity in production, SayPro builds trust with their audience. Each video features the Erasmus+ logo and clear calls-to-action, helping reinforce brand awareness while driving engagement.
SayPro also uses video testimonials as part of webinars, school presentations, and application workshops. Instead of relying solely on spokespersons or formal presentations, SayPro lets students speak to students. This peer-to-peer communication bridges the trust gap and answers common questions about Erasmus+ in a relatable way. These testimonials are particularly impactful in South Africa, where students often want to hear from others who have succeeded under similar conditions. SayPro makes sure each testimonial reflects diversity in background, subject area, and destination country, ensuring broader relevance.
To measure effectiveness, SayPro tracks views, shares, comments, and click-through rates on each testimonial. They use this data to refine future content and identify which stories resonate most. SayPro also gathers feedback from applicants, many of whom mention the videos as a key influence in their decision to apply. By spotlighting student voices, SayPro humanizes the Erasmus+ program and builds emotional credibility. This storytelling approach supports their mission of making international education more relatable and attainable for South African youth.