Retargeting is a highly effective strategy for keeping the Erasmus+ program top of mind for website visitors who didn’t complete an application or engage with key content. SayPro emphasizes the importance of using retargeting ads to re-engage these users and guide them back to the website to complete their application or take the next step. Retargeting works by showing ads to users who have previously visited the Erasmus+ website, ensuring that the program remains visible to potential applicants.
SayPro advises setting up retargeting campaigns through platforms like Google Ads, Facebook, and Instagram to reach users who have shown interest but have not yet taken action. These ads can display reminders about the benefits of the Erasmus+ program, highlight application deadlines, or offer additional information to encourage users to return and apply.
To optimize retargeting efforts, SayPro suggests creating personalized ad creatives based on the actions users took on the website. For example, if someone visited the scholarship page but didn’t apply, retarget them with ads showcasing success stories or testimonials from previous Erasmus+ participants. Personalization increases the likelihood of conversion.
Lastly, SayPro recommends continuously testing and refining retargeting campaigns to improve performance. By analyzing ad performance metrics, you can adjust targeting, ad creatives, and bids to maximize ROI and drive more applications for the Erasmus+ program.