SayPro collaborates with universities to design custom marketing strategies that align Erasmus+ program promotion with institutional goals. The approach begins by understanding the university’s audience—students, faculty, or alumni—and tailoring messaging to their specific interests. SayPro develops co-branded marketing materials that highlight Erasmus+ opportunities while reinforcing the university’s commitment to global learning.
Digital outreach is central to the strategy. SayPro works with universities to leverage their websites, newsletters, and student portals to publish Erasmus+ content, such as announcements, application guides, and video testimonials. By integrating Erasmus+ content into existing channels, SayPro ensures higher visibility and credibility among students.
SayPro also facilitates on-campus promotional events like info sessions, Q&A panels, and booths during orientation. These activities help create face-to-face engagement and allow students to ask direct questions. Coordinating with student ambassadors and international offices strengthens the grassroots outreach and boosts sign-ups.
Success is measured by tracking metrics such as event attendance, application submissions, and engagement with online resources. SayPro reviews these analytics in partnership with each university, refining the strategy as needed to reach more students and increase Erasmus+ participation.