SayPro South Africa employs paid media to maintain long-term relationships with Erasmus+ alumni. Facebook, Instagram, and LinkedIn ads are customized to target graduates with tailored content—such as mentorship invites, testimonial features, or exclusive event updates. SayPro ensures that Erasmus+ alumni feel valued and connected even after their exchange experience ends.
Using lookalike audiences and CRM-based retargeting, SayPro reaches past Erasmus+ participants with relevant content. Paid posts encourage alumni to share their stories, contribute to webinars, or mentor new applicants. SayPro’s ad creatives focus on impact storytelling and gratitude, reinforcing a sense of belonging and shared purpose within the Erasmus+ community.
These campaigns are supported by segmented landing pages and alumni-specific CTAs like “Join the Network” or “Refer a Student.” SayPro tracks engagement with these campaigns through metrics such as video views, form completions, and event sign-ups. The data informs future targeting and helps strengthen Erasmus+ alumni retention strategies.
SayPro believes that engaging alumni through paid media adds value beyond awareness—it builds a community. These ongoing efforts not only maintain loyalty but also create new ambassadors who organically promote Erasmus+ across South Africa. SayPro turns alumni into lifelong advocates, ensuring sustained growth and visibility for the Erasmus+ brand.