SayPro has identified Snapchat as an essential platform for reaching Gen Z audiences who are increasingly active on mobile-first, visual platforms. To promote Erasmus+ program opportunities, SayPro designs eye-catching vertical video ads and story ads that align with youth interests. These ads feature Erasmus+ alumni sharing short testimonials, animated infographics explaining the program, and quick tips on how to apply. SayPro ensures that each ad is localized to resonate with South African students, using familiar slang, visuals, and relevant emojis to capture attention and boost engagement.
SayPro’s Snapchat campaigns are strategically scheduled to coincide with key Erasmus+ deadlines and events. The goal is to capture students during decision-making moments when they are most likely to act. SayPro utilizes Snapchat’s advanced targeting tools to reach users by age, location, interests, and behaviors, ensuring that the Erasmus+ message lands in the feeds of those most likely to benefit. With swipe-up features linking directly to registration pages, SayPro makes it simple for users to take immediate action.
SayPro constantly tests different ad formats and creative variations on Snapchat to determine what performs best. Some users respond better to interactive polls about studying abroad, while others prefer behind-the-scenes content from Erasmus+ exchange programs. SayPro closely tracks performance metrics like swipe-ups, view durations, and story completions to fine-tune its campaigns. This data-driven approach helps SayPro make the most of its budget while delivering high-impact messaging for the Erasmus+ initiative.
SayPro views Snapchat advertising not just as a promotional tool but also as a way to create a fun, educational, and inspiring experience for youth. By showing real Erasmus+ participants and using authentic, fast-paced storytelling, SayPro breaks through the noise and brings attention to global education opportunities. This mobile-native approach adds value to SayPro’s broader digital strategy in promoting Erasmus+ in South Africa.