SayPro recognizes that Instagram is a powerful platform for promoting Erasmus+ program events to younger audiences. To capitalize on this, SayPro works with Erasmus+ partners to design custom Instagram campaigns that generate interest and drive attendance. SayPro’s approach includes the use of vibrant visuals, short videos, and consistent storytelling across posts, reels, and stories—all designed to reflect the dynamic spirit of Erasmus+ events.
SayPro helps teams create event-specific hashtags, templates, and countdown timers that build excitement and anticipation. For example, Erasmus+ event content can include behind-the-scenes footage, speaker introductions, and interactive questions to generate buzz. SayPro recommends planning posts in advance using a campaign calendar, ensuring all promotional materials are delivered at the right time for maximum impact.
During the event, SayPro encourages live coverage via Instagram Stories, allowing attendees and remote viewers to feel engaged in real time. SayPro also suggests using branded filters and stickers to enhance user-generated content. After the event, SayPro supports Erasmus+ teams in collecting testimonials, highlights, and media recaps to post as part of the event’s afterglow. This creates lasting engagement and promotes future programs.
SayPro further guides Erasmus+ partners in tracking impressions, reach, and engagement metrics from each campaign. These insights help teams understand what worked best and how to improve in the future. By focusing on Instagram’s strengths and maintaining a consistent visual identity, SayPro helps Erasmus+ teams build a loyal following and create memorable digital experiences tied to in-person events.