SayPro uses retargeting campaigns to re-engage users who have shown interest in Erasmus+ Program webinars but have not yet signed up. The first step involves tracking website visitors using tools like Meta Pixel and Google Ads Tag. These tags collect data on who visited the webinar registration page, how long they stayed, and whether they abandoned the form. With this data, SayPro builds custom audiences for retargeting ads on platforms like Facebook, Instagram, and Google Display Network. This strategic approach ensures SayPro is speaking directly to users who are already familiar with the Erasmus+ Program.
To entice users back, SayPro creates compelling ad creatives that remind users of the benefits they’ll gain from attending the webinar. Ads highlight guest speakers, exclusive content, and limited seats to create urgency. For example, an ad might say, “Still thinking about joining our Erasmus+ webinar? Don’t miss your chance to connect with past participants!” SayPro tests different headlines, visuals, and calls-to-action to identify what drives the highest click-through rates. By tailoring messages to the user’s previous behavior, SayPro significantly improves the likelihood of sign-ups.
SayPro also uses email retargeting as part of its campaign. Users who partially completed registration forms receive reminder emails with direct links to complete the process. These emails may include added value like free downloadable guides or a sneak peek of the webinar agenda. SayPro ensures all email content is mobile-friendly and personalized with the user’s name or program interest, which increases open and click-through rates. This multi-channel approach ensures no opportunity is missed to convert an interested visitor into an Erasmus+ Program webinar attendee.
Lastly, SayPro closely monitors the performance of all retargeting ads and emails through analytics dashboards. Metrics such as conversion rate, cost per conversion, and engagement rate are tracked to evaluate return on investment. If certain audience segments underperform, SayPro adjusts the messaging or narrows the targeting criteria. Weekly reports provide insights into how many users returned and registered due to retargeting efforts. By refining strategies over time, SayPro ensures every retargeting campaign maximizes sign-ups and drives stronger participation in Erasmus+ webinars, supporting long-term program growth.