SayPro crafts visually compelling Instagram ads to promote Erasmus+ webinars. These ads feature bold headlines, countdowns, and CTAs like “Register Now.” SayPro uses short-form video clips to preview the webinar topic or introduce the host. Eye-catching visuals ensure the Erasmus+ message stands out in users’ feeds.
SayPro targets Instagram ads to specific audiences using Meta Ads Manager. This includes students aged 18–30, recent graduates, and education-focused users. SayPro refines targeting by location, interests, and engagement history. Each Erasmus+ ad is A/B tested with different visuals and copy to find the best-performing combinations.
SayPro also uses Instagram Stories Ads, where users can swipe up to register for the webinar. These 15-second spots are ideal for quick engagement. SayPro uses animation and music to make the content more dynamic. Adding captions ensures accessibility and higher retention. Webinars often receive spikes in signups from Stories ads.
To evaluate campaign success, SayPro monitors metrics like reach, CTR, and registration conversions. This data informs future campaigns. With Instagram’s visual focus and robust targeting, SayPro effectively drives attendance to Erasmus+ webinars and boosts program awareness across South Africa.