Retargeting is a powerful strategy for re-engaging individuals who have shown interest in the Erasmus+ program but have not yet completed the application process. SayPro uses Google Ads’ retargeting feature to reach these potential applicants as they browse other websites, reminding them of the opportunities available through the Erasmus+ program. By serving customized ads to these individuals, SayPro increases the likelihood that they will return to the Erasmus+ website and complete their application.
The key to successful retargeting is creating relevant and engaging ads that speak to the specific interests and behaviors of the user. SayPro tailors its retargeting ads based on the user’s previous interactions with the Erasmus+ website. For example, if someone has visited the scholarship page but didn’t apply, SayPro may show them an ad highlighting the benefits of the scholarships and include a direct link to the application form. This personalized approach ensures that the ads feel relevant to the user, increasing the likelihood of conversion.
SayPro also uses dynamic retargeting, which allows for the automatic display of personalized ads based on the exact content the user viewed on the Erasmus+ website. This could include specific program types, deadlines, or event information. By showing users ads that reflect their interests, SayPro makes the retargeting experience more tailored and relevant, driving them back to the site to take action. This strategy helps convert leads who may have otherwise slipped through the cracks into active participants.
In addition to Google Ads, SayPro also integrates retargeting strategies with social media platforms, such as Facebook and Instagram, ensuring that users are continuously reminded of the Erasmus+ program wherever they go online. This multi-channel approach amplifies the effectiveness of retargeting and increases the chances of applicants returning to complete their submissions, ultimately boosting participation in the program.