SayPro partners with TikTok influencers to reach a younger demographic interested in Erasmus+ programs. These influencers create short, creative videos that explain how to apply, share study-abroad experiences, or highlight the cultural benefits of Erasmus+. SayPro selects influencers with authenticity and strong engagement.
SayPro coordinates content themes like “A Day in the Life on Erasmus+” or “My Erasmus+ Journey” to showcase the program’s impact. These videos are formatted with trending sounds and effects to ensure virality. SayPro encourages influencers to tag the official Erasmus+ or SayPro accounts for wider reach.
Using TikTok’s Creator Marketplace, SayPro ensures campaigns are data-driven and targeted. Each influencer is given unique tracking links, enabling SayPro to measure traffic and engagement from specific content. Influencer challenges with hashtags further amplify Erasmus+ visibility among global student communities.
SayPro monitors TikTok analytics to assess which formats resonate most. Metrics like view time, saves, and shares inform future collaborations. With its entertaining, peer-driven nature, TikTok allows SayPro to turn Erasmus+ promotion into engaging and memorable digital content that attracts thousands of potential applicants.