SayPro uses Instagram Highlights as a long-lasting showcase for Erasmus+ Program events, ensuring content remains visible beyond Stories’ 24-hour limit. SayPro creates branded Highlights for categories like “Workshops,” “Alumni,” and “Q&A” to organize Erasmus+ content efficiently. Each Highlight starts with a custom cover using SayPro’s visual identity. This consistency reinforces SayPro branding while drawing attention to Erasmus+ events. SayPro regularly updates these Highlights with new Stories to keep the content fresh and relevant.
During Erasmus+ events, SayPro captures Stories in real time—behind-the-scenes footage, speaker clips, and attendee reactions. These snippets reflect the energy and purpose of Erasmus+ initiatives and allow followers to experience them virtually. SayPro saves the best of these to relevant Highlights, building an event archive accessible at any time. This gives new followers instant access to past Erasmus+ experiences. SayPro enhances engagement by adding interactive features like polls and questions during the live Stories.
After the event, SayPro repurposes Stories into evergreen Highlights, ensuring long-term impact. Each Erasmus+ Highlight tells a visual story and encourages viewers to learn more or apply. SayPro includes links (where eligible), tags alumni, and uses strategic hashtags to increase discoverability. By combining storytelling and strategy, SayPro transforms fleeting content into a powerful Erasmus+ marketing tool. SayPro also promotes Highlights through other channels like email and Facebook.
SayPro continuously reviews engagement metrics—taps forward, exits, and replies—to refine its Instagram Highlight strategy. SayPro uses this data to improve future Erasmus+ storytelling and identify which Highlights generate the most interest. Followers often return to these Highlights, increasing their value over time. SayPro’s effective use of Highlights demonstrates its creativity and commitment to digital excellence. Through this strategy, SayPro creates a compelling visual archive that supports the Erasmus+ Program and inspires continued participation.