Snapchat is often overlooked in educational outreach, but SayPro South Africa has tapped into its unique potential to promote Erasmus+ Program events. With a large and active youth user base, Snapchat allows SayPro to create real-time, engaging content that resonates with potential applicants. Event countdowns, teaser trailers, and behind-the-scenes clips are shared as stories to build excitement and anticipation.
SayPro also uses Snapchat’s Geofilters and Lenses during Erasmus+ events, giving attendees fun and branded tools to share their experiences. This user-generated content creates a ripple effect, reaching beyond the initial audience and sparking curiosity among new viewers. Snapchat ads are also integrated to drive registrations, using vertical video format and swipe-up features for easy access to event pages.
By embracing Snapchat’s casual and interactive style, SayPro creates an authentic connection with students. Consistent posting, creative visuals, and timely responses to messages contribute to a relatable and engaging presence. Leveraging Snapchat effectively has helped SayPro increase participation in Erasmus+ activities and build stronger relationships with South Africa’s youth.