To promote Erasmus+ research initiatives, SayPro South Africa uses targeted digital marketing that speaks to academics and graduate students. LinkedIn Ads, Google Scholar placements, and niche email newsletters are utilized to highlight Erasmus+ research funding, collaborative opportunities, and academic exchange benefits.
SayPro creates detailed content pieces — such as research showcases, grant walkthroughs, and faculty interviews — which are distributed via content syndication platforms and boosted on social media. Infographics and videos simplify complex topics, increasing accessibility for broader audiences.
Campaigns are optimized for scholarly search queries and academic calendar timing. SayPro’s data shows that research-focused content has a longer engagement duration and higher click-through rates among postgraduate audiences, making this strategy effective in attracting serious applicants to the Erasmus+ Program.