SayPro South Africa effectively uses Snapchat to provide a behind-the-scenes view of Erasmus+ Program student life. The platform’s ephemeral and engaging nature makes it perfect for sharing authentic, day-in-the-life content. SayPro curates student-generated snaps showcasing classes, cultural experiences, housing, and travel — helping potential applicants visualize life abroad.
Snapchat takeovers are a core part of SayPro’s approach, where Erasmus+ alumni document their daily routines, attend events, and answer questions via stories. These takeovers offer real-time engagement and personal insight, demystifying the experience for those considering applying. Fun features like stickers and text overlays make the content more relatable and enjoyable.
To expand reach, SayPro also runs Snap Ads targeting South African youth with interest in international education. These short, vertical video ads prompt viewers to swipe up and learn more about the Erasmus+ application process. Through consistent and creative use of Snapchat, SayPro brings Erasmus+ student life to life in a fresh, inspiring way.