SayPro South Africa uses Google Ads to support international outreach for the Erasmus+ program by targeting relevant search terms in countries with high applicant potential. SayPro sets up campaigns focusing on keywords like “study abroad in Europe,” “Erasmus+ exchange programs,” and “international student opportunities.” With customized ads, SayPro introduces Erasmus+ to users searching for study and cultural exchange options. These ads link to localized landing pages that provide detailed Erasmus+ program information. SayPro optimizes the content for clarity, accessibility, and quick navigation to ensure that international audiences can easily engage and take action.
To improve ad performance, SayPro uses location targeting and language preferences, ensuring each ad appears in the right country and in the user’s preferred language. SayPro also experiments with multiple ad formats including text ads, call-only ads, and responsive display ads. It tracks which formats perform best in different regions and adapts accordingly. SayPro adds ad extensions—like sitelinks and callouts—to highlight key program benefits and boost visibility. By continuously refining ad targeting and content, SayPro ensures the Erasmus+ program reaches a broad and diverse international audience.
SayPro uses conversion tracking and analytics to understand how users engage with its Erasmus+ ads. This data reveals which countries generate the most clicks and applications, allowing SayPro to allocate budget effectively. It also identifies points of drop-off in the user journey, helping SayPro improve landing page design and messaging. Remarketing is used to re-engage international users who visited the site but didn’t apply. Through this performance-driven approach, SayPro increases Erasmus+ application rates and strengthens the program’s global reach and relevance.
Looking ahead, SayPro plans to expand into Google’s Performance Max campaigns to increase automation and optimization for Erasmus+ outreach. SayPro will also explore video ads on YouTube and Display Network campaigns featuring Erasmus+ testimonials in multiple languages. With a data-backed strategy, SayPro ensures every ad dollar spent on international outreach delivers measurable impact. These efforts underscore SayPro’s commitment to connecting Erasmus+ with aspiring global participants and showcasing the program’s life-changing opportunities to an ever-wider international audience.