SayPro South Africa uses YouTube to host student experience showcases — long-form, authentic videos that highlight every aspect of Erasmus+ life. From pre-departure preparation to returning home, these videos follow the student journey and include interviews, daily routines, and cultural […]
SayPro South Africa Partnership on Erasmus+ Project How to Create a Social Media Influencer Campaign for Erasmus+ Program
SayPro South Africa partners with local micro- and macro-influencers to create campaigns that resonate with young audiences. These influencers share their own Erasmus+ experiences or promote the program through themed content — such as “Why I Chose Erasmus+” or “My […]
SayPro South Africa Partnership on Erasmus+ Project How to Use Paid Social Ads to Increase Erasmus+ Program Webinars Sign-ups
To increase sign-ups for Erasmus+ webinars, SayPro South Africa runs highly targeted paid social ads across Facebook, Instagram, and LinkedIn. These ads feature bold graphics, event dates, speaker bios, and clear calls-to-action like “Reserve Your Spot Now.” By targeting specific […]
SayPro South Africa Partnership on Erasmus+ Project How to Use Content Marketing to Promote Erasmus+ Program Research Opportunities
SayPro South Africa uses content marketing to promote Erasmus+ research opportunities, especially to postgraduate and academic audiences. Blog articles, LinkedIn posts, and email newsletters explore topics like funded research abroad, collaborative projects, and faculty exchange programs available under Erasmus+. Each […]
SayPro South Africa Partnership on Erasmus+ Project How to Create an Instagram Strategy for Erasmus+ Program Brand Building
SayPro South Africa’s Instagram strategy is crafted to build the Erasmus+ Program into a recognizable and trusted brand among students. The account showcases cohesive visuals using a curated color palette and brand-specific typography. Posts include quotes, program stats, and student […]
SayPro South Africa Partnership on Erasmus+ Project How to Use Data-Driven Marketing to Target Erasmus+ Program Applicants
SayPro South Africa adopts a data-driven marketing approach to efficiently target Erasmus+ Program applicants. Through analytics platforms, SayPro identifies the demographics, interests, and behaviors of prospective applicants — including the types of content they engage with and when they are […]
SayPro South Africa Partnership on Erasmus+ Project How to Use Retargeting for Erasmus+ Program Scholarship Applications
SayPro South Africa implements retargeting strategies to guide students back to incomplete Erasmus+ scholarship applications. Using tools like Meta Pixel and Google Ads, SayPro identifies users who visited the scholarship page but didn’t complete the form. These users are shown […]
SayPro South Africa Partnership on Erasmus+ Project How to Leverage Instagram Reels to Increase Erasmus+ Program Engagement
SayPro South Africa leverages the high engagement potential of Instagram Reels to attract and retain interest in the Erasmus+ Program. Reels provide a fun, bite-sized format for content like day-in-the-life videos, travel snippets, application tips, and student reactions. SayPro carefully […]
SayPro South Africa Partnership on Erasmus+ Project How to Use Video Marketing to Promote Erasmus+ Program International Events
Video marketing is a dynamic tool SayPro South Africa uses to bring Erasmus+ Program events to life. From live event coverage to highlight reels, SayPro captures and edits content that showcases the energy, learning, and networking that occur during international […]
SayPro South Africa Partnership on Erasmus+ Project How to Use Social Media to Build Community for Erasmus+ Program Students
SayPro South Africa uses social media not just for promotion but for cultivating a strong sense of community among Erasmus+ Program students. Dedicated Facebook Groups, WhatsApp channels, and Discord servers allow participants to connect before, during, and after their exchanges. […]