SayPro uses Facebook Ads to boost attendance at Erasmus+ webinars. With precise targeting, SayPro reaches users based on location, interests, age, and previous engagement. This ensures that webinar promotions are seen by people most likely to benefit from Erasmus+ offerings. SayPro’s ads include engaging visuals, strong CTAs, and direct registration links.
SayPro runs multiple ad sets for each webinar to test headlines, images, and formats. Through A/B testing, SayPro identifies the best-performing creatives and invests in scaling them. SayPro tracks real-time performance using Meta Ads Manager to adjust budgets and content for maximum reach and effectiveness.
SayPro integrates Facebook Pixel with webinar registration pages to track conversions. This data helps SayPro refine audience targeting and retarget users who showed interest but didn’t sign up. SayPro also creates lookalike audiences based on past registrants to expand outreach to similar, interested users for future Erasmus+ events.
SayPro promotes upcoming webinars in Facebook Events and boosts those listings through paid ads. These event-specific ads allow SayPro to gather RSVPs directly on Facebook. Combining paid promotion with organic strategies helps SayPro increase visibility, drive webinar attendance, and strengthen overall Erasmus+ program engagement across the digital landscape.