Remarketing is a powerful strategy for re-engaging potential applicants who have shown interest in the Erasmus+ program but have not yet completed their applications. SayPro helps organizations design targeted remarketing campaigns that increase conversions by reminding users of the program’s benefits and encouraging them to complete their application. Remarketing ads can be displayed across social media platforms, Google Display Network, and other websites that users frequently visit.
SayPro suggests segmenting the audience based on their interaction with the program’s website or application form. For example, users who have visited the application page but didn’t submit their form can receive specific remarketing ads tailored to address any concerns or provide additional incentives, such as scholarship deadlines or unique program benefits.
The timing of remarketing ads is crucial. SayPro recommends setting up a sequence of ads that appear at different stages of the user journey. This approach ensures that applicants receive relevant messages based on their interactions with the program, increasing the likelihood of conversion. Additionally, SayPro ensures that remarketing campaigns are optimized for different devices, ensuring seamless user experiences across desktops, tablets, and mobile phones.
Remarketing strategies are also valuable for targeting users who interacted with social media ads or email campaigns but did not take further action. By consistently reminding potential applicants about Erasmus+ program deadlines and opportunities, organizations can nurture leads and drive higher application rates.