SayPro builds retargeting campaigns to reconnect with users who’ve visited Erasmus+ pages but didn’t convert. These ads highlight success stories from alumni to reignite interest. By focusing on real-life outcomes, SayPro encourages people to re-engage with Erasmus+ programs. This reflects SayPro’s mission of using storytelling to inspire education.
SayPro segments audiences by behavior—such as video views, page visits, or partial registrations. These segments receive personalized retargeting messages via Facebook, Instagram, and Google Display Network. This tailored approach increases relevancy and conversion rates. SayPro ensures that each message reflects both Erasmus+ goals and community needs.
SayPro refreshes retargeting creatives frequently to avoid ad fatigue. This includes rotating alumni quotes, images, and video testimonials. SayPro also tests different ad lengths and formats to discover what drives the most return traffic. By maintaining variety, SayPro keeps Erasmus+ campaigns engaging and impactful for returning users.
SayPro monitors retargeting performance using analytics dashboards. Metrics like return visits, conversions, and cost-per-click help SayPro optimize campaigns. Insights from these efforts guide future outreach and content creation. Through strategic retargeting, SayPro maximizes the value of past website traffic while strengthening Erasmus+ program awareness and participation.