SayPro South Africa implements strategic retargeting to boost attendance for Erasmus+ Program events. After users visit an event landing page or abandon a registration form, SayPro serves personalized retargeting ads on platforms like Facebook, Google, and LinkedIn, reminding them to complete sign-up.
These ads use dynamic visuals and urgency-based language, such as “Only 3 Days Left to Register” or “Meet Experts in Your Field.” SayPro segments its retargeting audience by behavior (e.g., time spent on page or scroll depth) to tailor messaging effectively.
The campaign is optimized using conversion tracking and split testing to improve ROI. Retargeting allows SayPro to recover lost leads and maintain high engagement for its Erasmus+ events, ensuring that interested visitors take the final step to participate.