SayPro South Africa builds a holistic social media strategy to increase awareness and recognition of the Erasmus+ Program across digital platforms. The strategy is built around content pillars such as testimonials, how-to guides, FAQs, and real-time event updates. Each post is aligned with the goal of educating, inspiring, and converting followers into Erasmus+ applicants.
SayPro maintains an active presence on platforms including Facebook, Instagram, LinkedIn, and Twitter, each with content tailored to its unique audience. For instance, Instagram highlights visual stories from students abroad, while LinkedIn emphasizes internships and academic outcomes. SayPro also plans content around global events like International Education Week or Europe Day to ride existing trends.
Engagement is a key focus. SayPro responds to comments, initiates polls, and uses stories to run Q&As. The strategy includes both organic and paid campaigns, ensuring sustained visibility. With clear performance goals and monthly reporting, SayPro’s social media strategy ensures Erasmus+ stays top-of-mind for aspiring South African participants.