SayPro builds a robust video content strategy to recruit participants for the Erasmus+ program. Video marketing is an effective tool for capturing the attention of prospective students and showcasing the dynamic, life-changing experiences that Erasmus+ offers. The strategy begins with identifying key themes, such as personal success stories, program overviews, tips for applying, and career development opportunities.
SayPro’s video content includes testimonials from alumni, faculty, and current participants, as well as informational videos about the program’s benefits and how to apply. These videos are designed to be engaging, offering a glimpse into the Erasmus+ journey, from studying abroad to gaining new skills and networking with international peers.
Videos are distributed across multiple channels, including YouTube, Instagram, and Facebook. By creating both short-form videos for social media and longer, more in-depth content for YouTube, SayPro ensures it reaches a wide audience in various formats. Additionally, the content is optimized with relevant keywords, tags, and descriptions to improve visibility and searchability.
Video content is tracked for performance metrics such as view count, engagement rate, and conversion to application. This allows SayPro to identify which types of videos resonate most with its audience and adjust its content strategy accordingly. With this targeted video strategy, SayPro can effectively recruit new participants and build excitement around the Erasmus+ program.