SayPro designs a structured content funnel to guide users from awareness to Erasmus+ application. At the top of the funnel, SayPro publishes blog posts, infographics, and social videos introducing the Erasmus+ program. These resources attract new visitors via SEO and social sharing.
In the middle of the funnel, SayPro offers downloadable guides, webinar signups, and email courses. These assets deepen interest and collect contact details. SayPro nurtures leads with email sequences that explain Erasmus+ benefits, timelines, and success stories. Each message encourages users to take the next step.
At the bottom of the funnel, SayPro uses retargeting ads and personalized emails to convert leads. These touchpoints direct users to the Erasmus+ application portal or consultation booking page. SayPro emphasizes urgency by highlighting deadlines or limited spots. Clear CTAs boost conversions.
SayPro continuously optimizes the funnel by analyzing click-through rates, form completions, and lead quality. Adjustments are made based on performance metrics. This ensures the Erasmus+ content journey is seamless and persuasive, increasing application rates and building long-term program visibility.