A well-structured marketing calendar is essential to SayPro South Africa’s Erasmus+ promotion efforts. The calendar aligns marketing initiatives with key dates such as application deadlines, workshops, global education events, and student exchange cycles. This ensures messaging is timely and coordinated across all platforms.
SayPro divides the calendar into phases: Awareness, Consideration, Application, and Onboarding. Each phase includes tailored content strategies, event promotions, and advertising bursts. For instance, in the Awareness phase, SayPro might run social media ads and influencer campaigns; in the Application phase, webinars and reminders dominate the schedule.
Regular reviews of the calendar allow SayPro to pivot based on audience response and campaign performance. Tools like Google Sheets or project management apps ensure cross-team visibility and collaboration. With a clear and flexible marketing calendar, SayPro maintains consistency, avoids last-minute rushes, and ensures Erasmus+ campaigns are delivered with maximum impact.