SayPro South Africa structures its Erasmus+ promotion strategy around a full marketing funnel — guiding prospects from awareness to application. The funnel starts with broad outreach campaigns through social media, YouTube, and search ads to raise awareness. These content pieces introduce the Erasmus+ Program and showcase benefits through videos and testimonials.
Next, SayPro captures interest by directing users to educational blog posts, downloadable guides, or webinar sign-ups, where they can learn more. This mid-funnel content builds trust and moves users closer to decision-making. Lead magnets like checklists and email subscriptions help nurture this interest over time.
At the bottom of the funnel, SayPro uses retargeting ads, direct emails, and limited-time application campaigns to drive conversions. Each stage of the funnel is supported with relevant content and analytics, ensuring a smooth and measurable path from curiosity to committed Erasmus+ applicants.