SayPro South Africa partners with local micro- and macro-influencers to create campaigns that resonate with young audiences. These influencers share their own Erasmus+ experiences or promote the program through themed content — such as “Why I Chose Erasmus+” or “My First Week Abroad.” Their reach and authenticity build instant credibility.
SayPro carefully selects influencers with engaged followings in education, travel, or youth empowerment. Campaigns are co-created with influencers, allowing room for personal expression while staying aligned with brand goals. Instagram stories, YouTube vlogs, and TikTok clips are among the preferred formats for influencer content.
Results are tracked through unique referral links and promo codes to measure reach, clicks, and conversions. SayPro analyzes which influencers drove the most engagement and uses these insights to inform future collaborations. With influencer marketing, SayPro brings real faces and voices to the Erasmus+ Program, making it more relatable and aspirational.