Webinars offer an interactive platform to engage potential applicants for the Erasmus+ program and provide them with valuable insights about the program. SayPro South Africa recommends creating a series of webinars to build deeper connections with prospective participants and to showcase the full range of Erasmus+ opportunities. Hosting regular webinars can also help position the Erasmus+ program as a trusted resource and guide for future applicants.
When designing your Erasmus+ program webinar series, SayPro advises focusing on a variety of topics that address potential applicants’ needs and questions. These could include “How to Apply,” “Success Stories from Erasmus+ Alumni,” or “Tips for Making the Most of Your Erasmus+ Experience.” Each webinar should provide valuable information while also engaging participants through Q&A sessions, polls, and interactive elements.
Promoting your webinar series is key to ensuring maximum attendance. SayPro suggests using email marketing, social media ads, and content marketing to spread the word about upcoming webinars. Paid media strategies such as Facebook and LinkedIn ads can help target potential applicants who may be interested in the program but have not yet signed up.
Following the webinar, it’s essential to keep the momentum going by offering a clear next step for attendees. SayPro recommends sending follow-up emails with a recording of the webinar, additional resources, and a CTA to apply for the Erasmus+ program. This will help keep attendees engaged and encourage them to take action, moving them further along the enrollment funnel.