SayPro uses retargeting strategies to keep Erasmus+ program alumni engaged long after they have completed their participation. Retargeting involves showing ads to individuals who have previously interacted with Erasmus+ content but did not take the desired action, such as registering for an event or donating. SayPro designs retargeting campaigns to remind alumni of their valuable connection to the Erasmus+ program.
Through the use of cookies and tracking pixels, SayPro is able to identify and retarget alumni with customized ads on various platforms like Facebook, Instagram, and Google. This keeps Erasmus+ top of mind and fosters long-term engagement with alumni, encouraging them to remain involved in the program.
SayPro carefully tailors retargeting ads to reflect the specific interests and needs of alumni. For example, alumni who participated in a specific type of event may be retargeted with related opportunities. This personalized approach increases the likelihood of re-engagement and fosters a stronger sense of community among Erasmus+ alumni.
By implementing a strategic retargeting plan, SayPro supports ongoing engagement with Erasmus+ alumni, in line with the values of collaboration and empowerment championed by SayPro Charity NPO. Alumni are encouraged to stay connected and continue contributing to the program’s mission of positive social change.