Content curation helps SayPro maintain an active and engaging presence on digital channels while highlighting Erasmus+ program benefits. By sharing relevant news articles, blog posts, videos, and testimonials from Erasmus+ alumni or partner universities, SayPro keeps its audience informed and inspired without always creating original content from scratch.
Effective curation involves selecting high-quality, reputable sources and adding value through captions, summaries, or commentary that tie the content back to Erasmus+ goals. Platforms like LinkedIn and Twitter are particularly useful for sharing thought leadership, while Instagram and Facebook allow for visual curation and engagement through Stories or reels.
Consistent content curation builds authority, nurtures leads, and supports recruitment goals by keeping Erasmus+ top of mind. When paired with original content and calls to action, curated posts help SayPro expand its digital footprint and encourage more students and faculty to explore Erasmus+ opportunities.