User-generated reviews and testimonials are central to SayPro South Africa’s digital marketing for Erasmus+. Video testimonials, Google reviews, and student feedback collected through surveys are repurposed into social posts, website highlights, and paid ads.
SayPro encourages users to leave detailed reviews after program participation, offering incentives like feature opportunities or entry into prize draws. These testimonials build trust and relatability, especially when paired with photos and personal anecdotes.
Social proof is then amplified through “success story” series, star ratings on landing pages, and quote-based Instagram stories. Positive feedback becomes a compelling endorsement, reassuring potential applicants about the authenticity and impact of Erasmus+ opportunities.