Video marketing plays a vital role in increasing engagement for Erasmus+ program webinars. SayPro South Africa suggests using video content to promote webinars, showcase highlights from past events, and offer sneak peeks of upcoming sessions. Video is a highly engaging format that can boost attendance and generate interest in your webinars.
SayPro recommends creating teaser videos that outline the topics, speakers, and key benefits of attending the webinar. These short, engaging clips can be shared on social media platforms, YouTube, and your website to create anticipation and encourage sign-ups. Additionally, using videos to share testimonials from past webinar attendees or program participants can help build credibility and trust.
During webinars, SayPro advises incorporating live Q&A sessions, polls, and interactive elements to engage the audience and keep them actively involved. Recording webinars and making them available for on-demand viewing is another strategy to increase reach and provide valuable content to those who could not attend live.
Lastly, SayPro highlights the importance of post-webinar video marketing. Sharing the recorded webinar on various platforms allows you to reach a broader audience and repurpose the content for further engagement.