SayPro uses YouTube Live as an interactive platform to connect with prospective Erasmus+ applicants and answer their questions in real time. These live Q&A sessions allow SayPro to humanize the program, offer direct support, and build trust with students, parents, and academic institutions interested in Erasmus+ opportunities.
During each live stream, SayPro features Erasmus+ alumni, faculty, and program coordinators who share insights and respond to live questions. These sessions are promoted ahead of time via email and social media, with SayPro encouraging participants to submit questions in advance. This helps create a structured and engaging session.
SayPro ensures each session is recorded and repurposed as evergreen content. Highlights from the live Q&As are edited into shorter clips for sharing on platforms like Instagram, Facebook, and LinkedIn, increasing their reach. These videos are also embedded on SayPro’s Erasmus+ landing pages and blog posts to provide ongoing value to new visitors.
YouTube Live analytics give SayPro insights into viewer demographics, engagement duration, and drop-off points. This data helps SayPro improve future broadcasts, choose better timing, and enhance content delivery. Through live interaction and consistent follow-up, SayPro strengthens its Erasmus+ marketing and builds a loyal online community.