SayPro focuses on performance-driven marketing by measuring ROI across all Erasmus+ digital campaigns. Through the SayPro South Africa Partnership, custom KPIs are set for each campaign—ranging from lead generation and website traffic to actual applications submitted. SayPro uses analytics tools to track and evaluate results.
Data from Google Analytics, social platforms, and CRM systems is integrated into centralized dashboards. SayPro monitors user journeys, from ad clicks to application completions, to understand where improvements are needed. Conversion funnels help SayPro identify drop-off points and optimize them for better results.
SayPro also calculates cost per acquisition (CPA) and return on ad spend (ROAS) for each channel. These figures guide budgeting decisions and highlight which platforms yield the best value. Campaigns with low ROI are paused or adjusted, while high-performing strategies are scaled.
Monthly reports are generated to keep stakeholders informed and align strategies with Erasmus+ goals. SayPro believes that consistent evaluation is key to success. By measuring ROI effectively, SayPro ensures that Erasmus+ campaigns remain impactful, efficient, and growth-oriented.