SayPro measures the return on investment (ROI) for social media campaigns promoting the Erasmus+ Program by tracking various key performance indicators (KPIs). These KPIs include engagement metrics (likes, shares, comments), click-through rates (CTR), conversion rates (applications, sign-ups), and cost-per-conversion.
To assess ROI, SayPro calculates the total investment made in social media advertising (ad spend, content creation, and platform fees) and compares it with the results generated from the campaigns. For example, if a campaign leads to a high number of applications for Erasmus+ programs, the cost per application can be calculated to evaluate the effectiveness of the advertising spend.
SayPro uses tools like Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager to track campaign performance and identify which social media channels deliver the best results. These insights are used to optimize future campaigns and allocate the marketing budget more efficiently.
In addition, SayPro monitors engagement metrics on organic posts and compares them to paid ads to evaluate the overall impact of both types of content. By balancing paid and organic strategies, SayPro ensures a more comprehensive approach to social media marketing for Erasmus+.