SayPro leverages retargeting ads to remind interested students about Erasmus+ opportunities they’ve previously viewed. Using tools like Google Ads and Meta Pixel, SayPro tracks user interactions and builds targeted ad lists. These retargeted ads from SayPro reappear as students browse other websites or social platforms, boosting visibility. SayPro creates personalized messaging that aligns with a user’s browsing behavior, such as revisiting Erasmus+ deadlines or career fair info. This smart use of data ensures SayPro keeps Erasmus+ top of mind for every potential applicant.
SayPro creates segmented ad audiences based on different Erasmus+ content interactions. For instance, students who visited the Erasmus+ scholarship page see ads highlighting financial support. Meanwhile, users who registered interest in alumni events receive tailored invitations from SayPro. This approach increases relevance and drives higher click-through and conversion rates. SayPro uses A/B testing to identify which ad copy and visuals perform best, making continuous improvements to all Erasmus+ retargeting campaigns.
To keep the brand experience consistent, SayPro designs retargeting creatives with Erasmus+ color palettes and logos. This builds trust and recognition across platforms. SayPro’s dynamic retargeting campaigns even show specific Erasmus+ opportunities a user viewed, creating a personalized experience. Whether the student viewed a study guide, event registration, or FAQ, SayPro serves relevant content to guide them toward action. This reinforces SayPro’s role in supporting South Africans through the Erasmus+ application journey.
Retargeting also plays a role in SayPro’s long-term Erasmus+ engagement strategy. SayPro sets frequency caps to avoid ad fatigue while ensuring consistent reminders. Email sequences are integrated into retargeting workflows, so those who click ads can receive follow-up support from SayPro. This creates a cohesive and persistent journey that maximizes Erasmus+ participation. Through strategic retargeting, SayPro successfully converts interest into action, offering continuous support as students progress toward life-changing international opportunities.