SayPro tailors Erasmus+ marketing strategies to address the distinct needs of local and international students. Local campaigns may emphasize financial accessibility, proximity to exchange opportunities, and career pathways post-program. For international students, messaging highlights cultural exploration, visa support, and language preparation.
Visuals and testimonials are curated based on the audience. Local ads often feature South African alumni sharing their transformation stories, while international campaigns highlight students experiencing South African campuses. Multilingual content, cultural references, and timezone-appropriate posts further enhance relevance.
SayPro analyzes campaign performance separately for each audience segment, using platforms like Google Analytics and Meta Insights. This allows them to refine copy, targeting, and creative assets for maximum impact. By optimizing separately, SayPro ensures that Erasmus+ messages resonate strongly and authentically with both demographics.