Google Remarketing campaigns are an excellent way to reconnect with potential applicants who have already shown interest in the Erasmus+ program but did not complete an action, such as submitting an application. Remarketing allows SayPro to display targeted ads to users who have previously visited the Erasmus+ website, increasing the likelihood of converting these visitors into applicants by keeping the program top of mind.
To run a successful remarketing campaign, SayPro should first segment users based on their behavior on the website. For example, users who visited the Erasmus+ application page but did not submit their form can be targeted with ads reminding them about the application deadline or offering additional information. Additionally, SayPro can create different ad messages for users at various stages of the application process to ensure the ads are relevant and personalized.
In the ad creative, SayPro should include compelling visuals, such as images or videos from Erasmus+ events, and a strong call-to-action (CTA) that encourages users to return and complete their application. Special incentives, such as application deadline extensions or scholarship opportunities, can be highlighted to entice users to take action. It’s important to keep the messaging consistent with the overall campaign to maintain a cohesive brand voice.
Performance tracking is essential in optimizing the remarketing campaign. Key metrics to monitor include the number of impressions, click-through rate (CTR), conversion rate, and cost-per-conversion. With these insights, SayPro can adjust the targeting, ad creatives, and bidding strategy to maximize the effectiveness of the campaign and increase Erasmus+ program applications.