SayPro uses remarketing ads as a strategic approach to re-engage individuals who previously visited Erasmus+ program pages but did not complete an action, such as registering or applying. These targeted ads appear across platforms like Google Display Network and Facebook, reminding users of the Erasmus+ opportunity they explored. SayPro ensures that remarketing messages are timely, relevant, and persuasive. By addressing common objections or showcasing testimonials, SayPro helps convert interested visitors into Erasmus+ participants, making this a valuable tool in digital outreach efforts.
SayPro begins its remarketing campaigns by setting up tracking pixels and tags on key Erasmus+ web pages. This allows the organization to segment audiences based on behavior—such as those who visited the application page but didn’t submit. SayPro then creates customized ads for each segment. For example, one ad may target users who abandoned a form, while another may focus on those who spent time on alumni testimonials. Each message is crafted to gently nudge users toward completing their Erasmus+ registration.
To increase effectiveness, SayPro experiments with various ad creatives, including banners, carousels, and video snippets featuring Erasmus+ alumni success stories. Dynamic remarketing shows users exactly what they viewed previously, increasing relevance and click-through rates. SayPro sets frequency caps to prevent ad fatigue while optimizing ad delivery times based on previous user behavior. This strategic targeting ensures that users are reminded of Erasmus+ opportunities when they are most likely to act.
Overall, remarketing allows SayPro to stay top-of-mind with Erasmus+ prospects and guide them back to the application funnel. By focusing on warm audiences, SayPro increases conversion rates at a lower cost compared to cold outreach. The result is a more efficient, impactful campaign that maximizes existing website traffic. SayPro’s smart use of remarketing supports its mission to make Erasmus+ more accessible, visible, and actionable for potential participants across South Africa and beyond.