SayPro recognizes the power of peer influence in education marketing. A referral program incentivizes current Erasmus+ participants to share opportunities with their peers. SayPro structures this program with rewards for both the referrer and the new applicant, encouraging enthusiastic promotion.
SayPro uses simple digital forms to track referrals and measure their impact. Each Erasmus+ referrer receives a unique code or link to share on social media or via email. SayPro ensures the program is transparent and easy to use, with regular updates on referral status.
To promote the referral initiative, SayPro runs email campaigns and social media ads. These campaigns explain the Erasmus+ referral process and highlight success stories. SayPro emphasizes how referrals support educational mobility and expand Erasmus+ access in underserved communities.
SayPro evaluates referral program success by tracking referral traffic, conversion rates, and applicant diversity. The insights help SayPro refine future efforts and scale the program. By empowering Erasmus+ ambassadors, SayPro builds an organic, trusted network of promoters across South Africa.