Retargeting is a highly effective way to bring back users who have shown interest in Erasmus+ programs but did not complete the application process. SayPro can implement retargeting through Facebook Pixel or Google Ads Remarketing Tag, allowing for the delivery of custom ads to users who visited specific Erasmus+ pages. These ads can highlight deadlines, application tips, or success stories to reignite interest.
The creative strategy should include multiple ad variations targeting different stages of the user journey—from those who just browsed the site to those who started filling out forms. Including testimonials from successful applicants or “last chance to apply” messages can motivate users to return. Email retargeting is also useful for re-engaging leads who signed up for updates but haven’t submitted applications.
By segmenting audiences and refining ad frequency, SayPro ensures the user experience is personalized rather than intrusive. Retargeting not only increases the conversion rate of Erasmus+ applications but also enhances overall campaign efficiency. When executed strategically, it becomes a vital tool in SayPro’s digital marketing toolkit.