Retargeting is a vital part of SayPro’s strategy to convert website visitors into Erasmus+ applicants. SayPro uses tracking pixels on key pages such as application forms, event sign-ups, and landing pages to identify users who didn’t complete desired actions. With this data, SayPro sets up custom audiences for retargeting.
Using platforms like Facebook Ads, Google Display Network, and Instagram, SayPro delivers retargeting ads to individuals who previously visited Erasmus+ program content. These ads include strong calls-to-action and messages that address common objections or questions. This helps SayPro stay top of mind and gently guide prospects back into the application process.
SayPro segments its audience based on behavior—like time spent on site or specific pages viewed—and serves different ads to each group. For instance, a visitor who viewed the faculty exchange page will receive targeted ads about international teaching opportunities, increasing the relevance of SayPro’s Erasmus+ promotions.
To optimize campaign success, SayPro monitors metrics like return on ad spend (ROAS), frequency, and cost per click (CPC). Retargeting not only improves application conversions but also ensures that SayPro maximizes the value of every visitor by keeping them engaged in the Erasmus+ program journey.