SayPro South Africa understands that engaging prospective Erasmus+ applicants often requires multiple touchpoints, and this is where Google remarketing campaigns become invaluable. Remarketing allows SayPro to re-engage users who have visited their Erasmus+ landing pages but did not complete an application. These visitors are shown relevant ads across the Google Display Network, gently guiding them back to the application process.
Setting up an effective Google remarketing campaign involves segmenting audiences based on their behavior on the website. SayPro categorizes users by actions such as page visits, time spent, and forms started but not submitted. With this data, personalized ads are created to address specific concerns or provide additional motivation. For example, users who viewed the eligibility page might see ads about scholarship benefits, while those who left the application page may get reminders or incentives to complete it.
SayPro also optimizes remarketing efforts by rotating ad creatives and testing messaging that resonates with different user groups. Timed ad sequencing helps tell a cohesive story, keeping Erasmus+ top of mind without overwhelming the audience. Through a strategic and well-monitored Google remarketing approach, SayPro boosts conversion rates and maximizes its recruitment impact for the Erasmus+ Program.