SayPro uses Facebook Ads to effectively reconnect with Erasmus+ program alumni and turn them into brand ambassadors and advocates. By targeting users based on past activity, interests, and engagement with Erasmus+ content, SayPro ensures its ads reach relevant alumni audiences. These ads often promote alumni events, surveys, or testimonial opportunities, encouraging continued involvement. SayPro customizes ad creatives to reflect the experiences and contributions of Erasmus+ graduates, making the message feel personal and inclusive. These efforts help SayPro maintain long-term relationships and foster community among Erasmus+ alumni.
SayPro builds custom Facebook audiences using alumni email lists, website visitors, and video viewers. These lists are uploaded securely and used to deliver highly targeted Erasmus+ messages. SayPro also creates lookalike audiences to reach users who share similar traits with existing alumni, expanding reach while maintaining relevance. Ads may include calls to participate in Erasmus+ mentorship programs, share their stories, or attend virtual reunions. SayPro understands that keeping alumni engaged not only strengthens community bonds but also enhances the overall impact and credibility of the Erasmus+ program.
In its Facebook Ads strategy, SayPro incorporates alumni testimonials and success stories as ad content. These real-life experiences demonstrate the value of Erasmus+ and inspire others to learn more or get involved. SayPro ensures these ads have strong visuals, compelling headlines, and links to alumni-focused landing pages. Retargeting ads are also used to remind users who’ve previously interacted with Erasmus+ content to complete a form, watch a video, or attend an online event. This strategic follow-up improves conversion rates and deepens alumni engagement.
SayPro tracks Facebook Ad performance closely using Meta Business Suite and other analytics tools. Clicks, impressions, cost-per-engagement, and return on ad spend are reviewed regularly. SayPro uses A/B testing to refine ad formats and messaging, ensuring optimal performance. Alumni feedback is gathered through comments and survey forms embedded in ads, allowing SayPro to adjust its approach accordingly. This feedback loop supports ongoing improvements and ensures Erasmus+ alumni campaigns remain effective, engaging, and aligned with broader program goals. SayPro’s targeted ad strategies keep alumni connected and proud of their Erasmus+ journey.