Facebook Ads offer precise targeting capabilities that make them ideal for promoting Erasmus+ internships. SayPro creates campaigns that target university students, recent graduates, and young professionals with interests in global learning, career development, and travel. Ads highlight real internship stories, stipend benefits, and application steps.
Creative formats include carousel ads featuring internship cities, video reels of interns in action, and testimonial quotes. Each ad includes a “Learn More” button linked to the Erasmus+ application portal. Lookalike audiences based on past applicants expand the reach to high-potential users.
Performance is closely monitored using Meta’s ad tools. SayPro measures cost-per-click, click-through rates, and conversion funnels to optimize each campaign. This ensures maximum ROI and consistent interest in Erasmus+ internships, reinforcing the program’s visibility across South Africa and beyond.