SayPro leverages Facebook Custom Audiences to target highly specific groups of potential Erasmus+ applicants. By uploading customer lists or tracking visitors who interacted with the Erasmus+ program pages, SayPro can create personalized ads that resonate with potential applicants. These ads can be tailored based on interests, behaviors, and demographics to ensure that they reach individuals who are most likely to apply. SayPro customizes messages based on where users are in the application process to provide timely, relevant content that nurtures leads.
SayPro also uses Facebook Pixel to gather data on how users engage with the Erasmus+ website. This tracking allows SayPro to refine its targeting strategy and improve ad relevance. SayPro can target users who visited scholarship pages, watched a video, or filled out part of an application but did not submit it. With Custom Audiences, SayPro can follow up with personalized messaging that encourages them to complete their application. This level of personalization maximizes the potential for conversions and keeps students engaged in the application process.
Using Facebook Lookalike Audiences, SayPro further expands its reach by targeting individuals similar to those who have already interacted with the Erasmus+ website or applied. This is based on behaviors and interests, allowing SayPro to find new, relevant applicants who may not have heard of the program before. These new leads are more likely to be qualified candidates, as they share similar traits with past applicants. SayPro’s use of Custom and Lookalike Audiences helps scale the Erasmus+ campaign while keeping costs efficient.
To ensure campaign effectiveness, SayPro tracks ad performance and adjusts targeting as needed. Metrics such as click-through rates, conversion rates, and return on ad spend are used to measure success. SayPro also tests different ad creatives and messaging to determine which resonates best with each Custom Audience. By using Facebook’s robust audience targeting features, SayPro ensures that its Erasmus+ campaigns reach the right people at the right time, increasing applications and boosting engagement.