Facebook Pixel is a powerful tool that helps SayPro retarget potential Erasmus+ applicants who’ve shown interest but haven’t completed an action. SayPro installs the Pixel on Erasmus+ landing pages to track user behavior and segment visitors based on actions like page views, sign-ups, and clicks. This allows SayPro to deliver tailored ads to people who already know about Erasmus+.
SayPro creates custom audiences in Meta Ads Manager to retarget visitors with specific interests. For example, someone who viewed a mobility grant page might later see a carousel ad featuring Erasmus+ success stories. This strategic approach by SayPro nurtures users toward conversion without overwhelming them.
In addition to custom audiences, SayPro uses Facebook Pixel to build Lookalike Audiences. These include users with similar behaviors and interests as previous Erasmus+ applicants. By targeting these new but similar users, SayPro expands its reach while maintaining high ad relevance and engagement levels.
SayPro also uses conversion tracking through Facebook Pixel to measure how many retargeted users complete application forms or join events. This helps SayPro assess the success of its retargeting strategy and optimize future campaigns. With the Facebook Pixel, SayPro increases its chances of turning interest into Erasmus+ program participation.