SayPro runs strategic Google Ads campaigns to direct targeted traffic to Erasmus+ websites. Using search and display ads, SayPro ensures that users searching for study abroad programs discover Erasmus+. Ad copy highlights Erasmus+ benefits, and each ad links to a dedicated landing page for conversion.
SayPro identifies high-performing keywords like “Erasmus+ scholarships,” “study in Europe,” and “student exchange program.” By using geo-targeting, SayPro focuses on audiences in South Africa and other priority regions. Negative keywords help filter irrelevant traffic, ensuring SayPro maximizes ad spend and improves click quality.
Ad extensions are used by SayPro to showcase Erasmus+ deadlines, alumni testimonials, and video overviews. These extensions increase visibility and boost engagement. SayPro continuously A/B tests ad copy and landing pages to improve conversion rates and reduce bounce rates.
Google Ads metrics such as CTR, CPC, and conversion rates inform SayPro’s advertising decisions. Regular campaign optimization ensures Erasmus+ websites receive consistent, high-intent traffic. SayPro’s approach makes Google Ads a powerful tool for raising program awareness and increasing qualified applications from target demographics.