Instagram’s visual-first format is ideal for promoting Erasmus+ conferences, and SayPro leverages it through immersive ads that blend seamlessly into users’ feeds and stories. High-quality images and short videos highlight keynote speakers, themes, locations, and unique program features, generating excitement and awareness.
Ads are targeted based on interests such as education, global affairs, student leadership, or specific university affiliations. Carousel ads showcase conference sessions, while Reels and Stories ads offer quick previews of past events or behind-the-scenes content. SayPro includes clear registration links and countdown stickers to drive sign-ups.
Performance is continuously monitored using Meta Ads Manager, with metrics such as reach, click-through rates, and conversions informing ad adjustments. By integrating Instagram ads into a larger promotional plan, SayPro ensures Erasmus+ conferences attract both local and international participants, expanding the program’s academic footprint.