To increase sign-ups for Erasmus+ webinars, SayPro South Africa runs highly targeted paid social ads across Facebook, Instagram, and LinkedIn. These ads feature bold graphics, event dates, speaker bios, and clear calls-to-action like “Reserve Your Spot Now.” By targeting specific interests and behaviors, SayPro ensures ads reach the most likely registrants.
Ads are A/B tested to compare creative elements, CTA wording, and audience segments. SayPro adjusts campaign settings based on early performance to reduce cost-per-click and maximize conversions. Special focus is given to retargeting website visitors and previous event attendees, who are more likely to sign up again.
In tandem with organic promotion and email marketing, paid social ads drive consistent webinar attendance. By analyzing post-event engagement and sign-up rates, SayPro further refines its strategy. This digital advertising approach ensures Erasmus+ knowledge sessions are well-attended and impactful.